- To create a 500 m² area to allow exhibiting the whole range of Yokohama discs and tyres, and to build-up the scene for show programs.
The stand area
- A special exposition including the BluEarth tyres. The accent is an inflatable construction in the shape of the Earth with the diameter of 3 m. We used interactive technologies and a 24 m² multimedia screen. A new plant in Lipetsk Region was presented, attracting extra visitors and potential buyers. At the exhibition Yokohama presented its largest ever stand in Russia.