- Joint implementation of the case with the Market Emotion agency.
- Develop an original concept of the exposition of TUI— one of the leading travel companies in Russia, demonstrating the differentiation of products with maximum use of digital technologies, reflecting concern for the environment (we preserve the forest, we take care of nature, etc.). TUI is a leading dynamic European company, a conductor of modern technologies (interactive office, VR technologies). The emphasis on high-tech should be reflected in the design of the stand.
- Taking into account the limited area, it was possible to compactly and at the same time comfortably accommodate 40 hotelier zones around the perimeter of the stand. Large TUI logos with backlighting were visible from a long distance from any point of the pavilion. On the second floor there are meeting areas for management, a bar and a comfortable area for open negotiations. To emphasize the eco-friendliness of the brand, our designers used flower arrangements and a waterfall.