- To create a museum exposition (show-room) to act as Chanel jewellery point of sale.
- The first (and highly successful) Chanel’s attempt to sell their exclusive jewellery in Russia. We mounted multimedia-screens and interactive lightning, video projectors and mirrors. The showroom was mounted in an apartment in a luxury block of flats. The success of the showroom allowed Chanel to reach to VIP clients without opening a POS net in Russia.