Chanel

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  • Chanel

  • Ostozhenka St., Moscow

  • 2012 year

  • 300 m²

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Exponic
2022

Aim

  • To create a museum exposition (show-room) to act as Chanel jewellery point of sale.

300

Area

20

Mounters

21 hours

Mounting

Exponic
2022

Result

  • The first (and highly successful) Chanel’s attempt to sell their exclusive jewellery in Russia. We mounted multimedia-screens and interactive lightning, video projectors and mirrors. The showroom was mounted in an apartment in a luxury block of flats. The success of the showroom allowed Chanel to reach to VIP clients without opening a POS net in Russia.
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